Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.

Starbucks Coffee Co., Seattle, and Keurig Green Mountain Inc., Waterbury, Vt., announced amended terms to their existing five-year agreement, which they reached last summer.

The Food Safety Summit, which will take place April 8-10 in Baltimore, will focus this year on the importance of industry regulators in the foodservice industry.

The Brewers Association will host the 31st edition of its Craft Brewers Conference (CBC) & BrewExpo America from April 8 to 11 in Denver.

Oakland, Calif.-based Numi Organic Tea has partnered with Mississauga, Ontario-based Mother Parkers Tea and Coffee Inc.’s RealCup brand to present Numi’s tea blends in a single-serve format.

Rogue Ales & Spirits, Newport, Ore., announced that it will add barrel production to its resume with the creation of Rolling Thunder Barrel Works.

In 2013, U.S. retail sales of home soda machines increased 30 percent compared with the previous year, according to The NPD Group, Port Washington, N.Y.

St. Louis-based Anheuser-Busch, a division of AB InBev, announced the latest beer release for its Shock Top brand: Honey Bourbon Cask Wheat.

Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.

Jamba Juice Co., Emeryville, Calif., reinforced its commitment to whole food blending and juicing with three new or enhanced smoothie menu items.