Volume and sales reach record levels as market share surpasses 7 percent
March 17, 2014
The Brewers Association (BA), Boulder, Colo., released 2013 data about U.S. craft beer industry. Craft beer rose 18 percent in volume sales, representing a total of 15.6 million barrels, and increased 20 percent in retail dollar value, making the segment the primary growth driver in the beer industry, according to the BA.
Fan-focused international campaign will reach consumers in nearly 30 countries
March 17, 2014
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.
Starbucks loses exclusivity as super-premium coffee for Keurig but gains K-Cup expansion
March 14, 2014
Starbucks Coffee Co., Seattle, and Keurig Green Mountain Inc., Waterbury, Vt., announced amended terms to their existing five-year agreement, which they reached last summer.
BNP Media event offers new regulation seminars, networking opportunities
March 14, 2014
The Food Safety Summit, which will take place April 8-10 in Baltimore, will focus this year on the importance of industry regulators in the foodservice industry.
Oakland, Calif.-based Numi Organic Tea has partnered with Mississauga, Ontario-based Mother Parkers Tea and Coffee Inc.’s RealCup brand to present Numi’s tea blends in a single-serve format.
Dollar sales of syrups and mixes for home soda machines increased 83 percent
March 13, 2014
In 2013, U.S. retail sales of home soda machines increased 30 percent compared with the previous year, according to The NPD Group, Port Washington, N.Y.
New campaign prepares consumers of legal drinking age for spring and summer
March 12, 2014
Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.