Beverage chain to open 23 new stores across the metro area
April 7, 2014
Emeryville, Calif.-based coffee and tea chain Peet’s Coffee & Tea announced its first major retail launch in the Washington, D.C., metropolitan area. The company opened its flagship Washington, D.C., location on April 7 and will open 22 more stores in a phased rollout across the market this year. The expansion will create approximately 350 local jobs and raise the chain’s total store count to 300 stores, the company says. Following the expansion, Washington, D.C., will be the company’s second-largest retail market, second to California, and its biggest East Coast retail footprint, it says.
Liquid concentrates by Sparkling Drink Systems International, Pat's Backcountry Beverages to hit shelves Q3 2014
April 7, 2014
Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.
Eugene, Ore., facility includes sustainable equipment, hop filter
April 4, 2014
After three years of planning, Ninkasi Brewing Co. opened its expanded Eugene, Ore., brewery and brewed its first batch of beer in the facility in late March. The brewery worked with ecoReal Solutions, Portland, Ore., to add numerous sustainability features to the brewery, setting it on the path to reach Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council, the company says.
Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014
Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.
RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014
CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.
Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014
Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.
Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014
In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.