Coca-Cola subsidiary studied 115,000 tweets about iced tea
July 15, 2014
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.
New York-based All Market Inc., doing business as Vita Coco, announced that it has sold 25 percent of the company to Reignwood Group, the Beijing-based parent company of Red Bull China, at an enterprise valuation of approximately $665 million.
Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.
Beer company commits to supporting small businesses, optimizing water efficiency, and cutting total carbon footprint
July 9, 2014
SABMiller plc, London, is scaling up its sustainable development programs with a set of new targets to achieve by 2020. The following initiatives are part of the company’s pledge:
Brand is among fastest-growing liqueurs in spirits industry, the company says
July 8, 2014
Heaven Hill Distilleries Inc., Bardstown, Ky., announced it has acquired the worldwide rights to Domaine de Canton French ginger liqueur from Maurice Cooper et Cie. of Miami.
Coffee fruit juices on track to double sales this year
July 8, 2014
KonaRed Corp., the Koloa, Hawaii-based manufacturer of antioxidant juices from CoffeeBerry coffee fruit, announced strong sales growth in the first half of 2014.
“Yummification” video contest asks fans to mix energy shots with an everyday beverage
July 8, 2014
Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.
Milagro Tequila, a spirits brand of New York-based William Grant & Sons, launched a new, limited-edition expression: Unico, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend, the brand says. The new tequila will be available nationwide in extremely limited quantities in September.
American subsidiary takes ownership of certain assets of Rising Beverage Co.
July 7, 2014
Unique Beverages (USA) Inc., a Delaware-based company owned by a Canadian numbered corporation and affiliated with Unique Foods Canada,announced that it has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Co. (RBC), including the Activate brand and trademark, as well as select packaging technologies.