Annual tradeshow to feature political pundits James Carville, Mary Matalin and former Navy SEAL Rob O’Neill
July 21, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., announced the keynote speakers for its 77th Annual Convention, which will take place Sept. 28-Oct. 1 at the Hyatt Regency New Orleans.
Stone Groundbreaking Collaborations craft beers to support new U.S., German facilities
July 21, 2014
Stone Brewing Co., Escondido, Calif., is launching its first crowd-participation campaign, which it describes as “the campaign for cross-planetary brewing,” on Indiegogo. Through Aug. 16, the campaign invites fans to join Stone Brewing in “a craft beer revolution” by purchasing special collaboration beers, the purchase of which will be used to expedite the construction of the restaurant and garden components of Stone Brewing’s new facilities in Berlin and east of the Mississippi. Each of the new locations will include a production brewery, packaging and distribution operations, farm-to-table restaurant, gardens, and a retail store.
Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014
Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.
Co-located tradeshows bring beverage innovations to Chicago
July 16, 2014
This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.
Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014
The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.
Partnership will feature organic offerings at Cinemark theaters nationwide
July 15, 2014
Cinemark Holdings Inc., Plano, Texas, announced that its chain of theaters now offer Honest Kids organic juice drinks. Starting immediately, the beverages are available in all of the company’s 334 cinemas nationwide. Honest Kids organic beverages are available for sale individually as well as in Cinemark’s Movie Snack Packs.
New facility reduces water usage, uses sustainable materials
July 15, 2014
WhiteWave Foods, Broomfield, Colo., announced that its beverage manufacturing facility in Dallas has earned U.S. Green Building Council LEED certification for new construction.
Coca-Cola subsidiary studied 115,000 tweets about iced tea
July 15, 2014
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.