Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.

The National Beer Wholesalers Association (NBWA), Alexandria, Va., announced the keynote speakers for its 77^th Annual Convention, which will take place Sept. 28-Oct. 1 at the Hyatt Regency New Orleans.

Solemn Oath Brewing announced plans to expand its Naperville, Ill.-based brewery to support its growing craft beer portfolio.

Stone Brewing Co., Escondido, Calif., is launching its first crowd-participation campaign, which it describes as “the campaign for cross-planetary brewing,” on Indiegogo. Through Aug. 16, the campaign invites fans to join Stone Brewing in “a craft beer revolution” by purchasing special collaboration beers, the purchase of which will be used to expedite the construction of the restaurant and garden components of Stone Brewing’s new facilities in Berlin and east of the Mississippi. Each of the new locations will include a production brewery, packaging and distribution operations, farm-to-table restaurant, gardens, and a retail store.

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.

This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.

The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.

CytoSport Inc., Benicia, Calif., debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.

Cinemark Holdings Inc., Plano, Texas, announced that its chain of theaters now offer Honest Kids organic juice drinks. Starting immediately, the beverages are available in all of the company’s 334 cinemas nationwide. Honest Kids organic beverages are available for sale individually as well as in Cinemark’s Movie Snack Packs.