Packaging opens sparkling waters up to new channels
August 26, 2014
Cascade Ice, a brand of Everett, Wash.-based Unique Beverage Co. LLC, will introduce a proprietary 7-ounce slim bottle design for a select few of its zero-calorie sparkling flavored waters. Beginning in September, Cascade Ice Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit varieties will be available in individual 7-ounce bottles and six-packs of 7-ounce bottles.
The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014
This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.
Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
August 26, 2014
Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.
Craft brewer to expand supply with distribution partner James Clay
August 25, 2014
This September, Left Hand Brewing Co., Longmont, Colo., will expand its craft beer supply across the United Kingdom with distribution partner James Clay, a U.K.-based importer and distributor of craft beer with 25 years of experience. In addition, Left Hand named Sharona Selby as its first on-site, international brewery representative to represent the brand in the U.K. market.
Maxwell House, Gevalia, Yuban and McCafé brands to join family of Keurig brands
August 25, 2014
Waterbury, Vt.-based Keurig Green Mountain Inc. and Northfield, Ill.-based Kraft Foods Group Inc. announced a multi-year licensing, manufacturing and distribution agreement for Kraft's branded coffees in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the United States.
Racks designed to entice bottled water sales at foodservice locations
August 20, 2014
Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.