With more than 2,500 different paths to purchase, it’s no surprise that consumers are changing how they shop, where they shop and when they shop.

The Coca-Cola Co., Atlanta, reported mixed results for its third-quarter and year-to-date 2014 timeframes, with Chairman and Chief Executive Officer Muhtar Kent calling out “early signs of progress.”

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced that it has signed a definitive agreement with Atlanta-based The Coca-Cola Co. to exchange its franchise territory in Jackson, Tenn., for territory currently served by Coca-Cola Refreshments USA Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Co., in Lexington, Ky.

CideRoad LLC, Mendham, N.J., launched an organic line of switchel beverages. Also known as “haymaker’s punch,” switchel typically features water, vinegar and ginger, according to Wikipedia. CideRoad Organic Switchel beverages will be available in Original, Blueberry and Cherry flavors.

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in previous quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.

Celsius Holdings Inc., Boca Raton, Fla., announced a partnership agreement with the National Association for Fitness Certification (NAFC).

Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., introduced two new moonshine flavors: Ole Smoky Pumpkin Pie Moonshine and Big Orange Moonshine.

Barnie's CoffeeKitchen, Orlando, Fla., launched a new line of Keurig-compatible, single-serve coffees called CupUp. CupUp capsules brew a café-quality cup of coffee with 30 percent more coffee than other brands, the company says.

Purchase, N.Y.-based PepsiCo Inc. reported organic revenue growth of 3.1 percent, reported net revenue growth of 2 percent, and core earnings per share of $1.36 for the third quarter of 2014, which ended Sept. 6.

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.