Sonic Drive-In, Oklahoma City, Okla., introduced new Sonic Splash Hand-Crafted Sodas that offer customers a lighter artisanal beverage option, the company says. Sonic Splash sodas are made to order to guests’ taste specifications, starting with sparkling filtered water and infused with a selection of real fruit or fruit flavors.

Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.

Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.

Level 5 Beverage Co. Inc., a Houston, Texas-based subsidiary of Minerco Resources Inc., acquired a controlling interest in Avanzar Sales and Distribution LLC, Brea, Calif.

Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759.

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced a 3 percent increase in reported net sales in the third quarter.

Heineken USA, White Plains, N.Y., entered into a long-term partnership agreement with Major League Soccer (MLS) that would make the Heineken brand the official beer of MLS. The partnership will commence in January 2015.

In time for fall, Stone Brewing Co., Escondido, Calif., introduced a new, citrus-rich, chocolaty iteration of its year-round Stone Smoked Porter. Stone Smoked Porter w/Chocolate & Orange Peel currently is available in 22-ounce bottles and on draft at retailers, bars and restaurants in select markets nationwide.

What do you get when you mix a sparkling beverage with an antioxidant infusion? You get this month’s winner of Beverage Industry’s September Readers’ Choice Product of the Month poll.

With more than 2,500 different paths to purchase, it’s no surprise that consumers are changing how they shop, where they shop and when they shop.