Expanding on its current line-up, Vuka Natural Energy Drinks launched a new flavor: Thrive. 

The Washington, D.C.-based Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on their products, packaging or websites. 

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says. 

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released its latest variety to its Scotch whisky portfolio: Johnnie Walker Island Green.

Schlafly Beer, St. Louis, introduced the Hop Trial SMaSH Pack, an experimental new variety pack featuring four distinct hops. 

Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.

Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.