As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.

Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York. 

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 

Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash. 

Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.

7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.

The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.

Nestlé Waters North America (NWNA), Stamford, Conn., announced that Fernando Mercé has been named president and chief executive officer of the company. He assumed the position May 1.

San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers.