San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers. 

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist. 

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest. 

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.

With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from Purchase, N.Y.-based PepsiCo Inc., is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year. 

Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.

Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.

San Rafael, Calif.-based The Mighty Leaf Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched Tea & Company, a super-premium brand of reserve lot whole leaf teas.