Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor and is ushering in the autumn apple season with Strongbow Artisanal Blend. 

Bethesda, Md.-based Honest Tea Inc., a division of The Coca-Cola Co., is encouraging Americans to take their first step to living a little more honestly by sharing their hashtag #RefreshinglyHonest moments on social media or at pop-up locations across the country.

Irving, Texas-based 7-Eleven Inc. is celebrating its 90th birthday on 7-Eleven Day (July 11).To celebrate its milestone birthday, 7-Eleven is inviting millions to enjoy a free Slurpee party, continuing the tradition that started on the retailer's 75th birthday in 2002.

Reed’s Inc., a Los Angeles-based handcrafted, all-natural beverage company, named Val Stalowir as its new chief executive officer (CEO). In conjunction with his appointment as CEO, Stalowir also will serve on the company’s Board of Directors.

To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.

Atlanta-based McAlister’s Deli added a new offering to its beverage menu just in time for the hottest month of the year. Combining two made-with pure cane sugar beverage favorites, Lemonade Tea is a blend of freshly brewed McAlister's Famous Tea and Lemonade, the company says. 

New Zealand winemaker Matua, Marlborough, New Zealand, is releasing the 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. 

Hennessy, a brand of Moët Hennessy USA, New York, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. 

Since 2014, Coors Banquet drinkers throughout the West have raised more than $750,000 in support of wildland firefighters and their families by consuming the Banquet Beer. This summer, Coors Banquet is once again inviting people to support the wildland firefighters by purchasing Coors Banquet in participating states.