Milwaukee-based King Juice Co. Inc., the owner of the Calypso beverage brand and a co-manufacturer of non-carbonated beverages, announced an investment from private equity firm Mason Wells. 

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Matchaah Inc., a wholly owned subsidiary of Minneapolis-based Matchaah Holdings, announced that it has become a publicly traded company and is being traded on the over-the-counter financial market with the ticker symbol “MCHA.” 

Starbucks Corp., Seattle, reported financial results for its 13-week fiscal third quarter and 39-week fiscal year to date ended July 2. Fiscal 2017 and fiscal 2016 GAAP results include items which are excluded from non-GAAP results. 

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.

Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote. 

Wauconda, Ill.-based Small Town Brewery is introducing Not Your Father's Mountain Ale.

Cott Corp., Tampa, Fla., announced that it has entered into a definitive agreement to sell its traditional beverage manufacturing business — Cott Beverages — to Refresco, the Netherlands, for $1.25 billion. The transaction includes Cott's North America, United Kingdom and Mexico businesses and excludes the RCI International division and its associated concentrate facility as well as the Aimia Foods division.

Blossom Water LLC, Westwood, Mass., announced authorization to sell its line of all-natural flavored waters in more than 750 stores this summer. 

St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.