With less than two months until its debut, the 15^th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts. 

Oak Brook, Ill.-based McDonald's USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald's to raise the bar for its consumers by offering them All Day Breakfast; Chicken McNuggets made with no artificial flavors, colors or preservatives; McDelivery; and more, the company says.

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 

Keurig Green Mountain Inc., Waterbury, Vt., unveiled the new Keurig K-Select coffee maker. The latest in Keurig brewing innovation, the versatile K-Select coffee maker features a strong brew with a removable water reservoir and an intuitive interface, the company says.

Pacific Foods, Tualatin, Ore., is adding Cashew Non-Dairy to its existing seven varieties of shelf-stable dairy alternatives. The new variety is made with Organic and Fair Trade-Certified cashews that are ethically sourced.

When a group of Seattle-based Starbucks Coffee Co. employees teamed up to create a fall espresso beverage 14 years ago, little did they realize that they would be launching a nationwide trend that would extend far beyond coffee.

Brockmans Gin, United Kingdom, a super-premium, new-style gin, was awarded gold medals at both the 2017 SIP Awards and the 2017 International Craft Spirits Awards. Brockmans, available in nearly 30 countries, has seen tremendous growth around the world and continues to build impressive momentum in the United States, the company says. 

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."

In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.