CÎROC ultra-premium vodka, a brand of Norwalk, Conn.-based Diageo North America Inc., is celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavors: CÎROC French Vanilla.
Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.
KonaRed Corp., Koloa, Hawaii, reported record sales growth during the second quarter of fiscal 2017. The company continues to gain sales momentum with second quarter sales surpassing those from the first quarter of 2017 and solidifying another banner quarter, it says.
Bottles, artwork to debut at New York Fashion Week
August 15, 2017
LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.
Gossamer Wings from Honey Tap Brewery named Best Honey Beer
August 10, 2017
More than 100 entries were submitted to the third annual Honey Beer Competition this year. Gossamer Wings from The Tap Brewery, Bloomington, Ind., took home Best in Show honors at the 2017 competition, hosted by the National Honey Board, Firestone, Colo. This year’s competition had 106 made-with-honey beer entries, which were submitted from craft breweries throughout North America, it says.
Loyalty program offers consumers exclusive benefits
August 8, 2017
Black Box Wines, a brand of Victor, N.Y.-based Constellation Brands Inc., announced the debut of Black Box Rewards, a new loyalty program for its U.S. consumers that launched this summer.
International collaboration included limited-edition “Destiny 2” cans
August 8, 2017
Bungie and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., announced it has partnered with Rockstar Energy Drink and Pop-Tarts toaster pastries for “Destiny 2.” The partnership leads up to the Sept. 6 launch of “Destiny 2” on PlayStation4 and Xbox One (PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features), the company says.