Atlanta-based The Coca-Cola Co. announced that J. Alexander “Sandy” Douglas Jr. will retire as president of Coca-Cola North America (CCNA). He will be succeeded by James L. “Jim” Dinkins, who currently serves as president of the Minute Maid Business Unit and chief retail sales officer for CCNA.
Pure Leaf, a brand of Englewood Cliffs, N.J.-based Unilever, announced the launch of its first-ever home-brewed Matcha Teas. Sourced from Rainforest Alliance Certified tea estates in Kagoshima, Japan, the two new matcha offerings from Pure Leaf — Pure Matcha and Matcha with Ginger — are available in pre-portioned, individually wrapped sachets to give tea lovers a perfect cup of Matcha every time, it says.
Brand partners with Lyft to offer rides in prohibition-era cars
October 24, 2017
Budweiser, a brand of St. Louis-based Anheuser-Busch, is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy, the company says.
Grand-prize winner receives a trip for two to Jamaica
October 23, 2017
Red Stripe, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is inviting legal-drinking-aged (LDA) consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home, where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise this month.
Company announces launch of Sparkling Ice Ginger Lime, Himalayan Natural Mineral Water
October 17, 2017
Talking Rain Beverage Co., Preston, Wash., will share two major announcements at the 2017 National Association of Convenience Stores Show (NACS), which takes place Oct. 17-20 at McCormick Place in Chicago.
Private brand wines offered in Chardonnay, Pinot Grigio varietals
October 17, 2017
Irving, Texas-based 7-Eleven Inc. announced that it is expanding its selection of private brand wines with the launch of two white wines - Chardonnay and Pinot Grigio. The convenience retailer created the Trojan Horse brand for this new line of wines.
100% of proceeds from campaign will be donated to local charities
October 17, 2017
In the wake of the devastating wildfires in Napa, Sonoma, and Mendocino counties in California, participating wineries and other wine-loving businesses throughout California are donating a portion of their proceeds during the month of October to support those affected by the devastating Northern California wildfires.
Imported beer brand highlights unity in digital platform
October 10, 2017
In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.
New York-based Harney & Sons is introducing its new AthleTea line of specialty tea for athletes. Each AthleTea flavor is specifically blended with the active body in mind, the company says.
Argo launches new RTD, cold-brew tea at stores nationwide
October 9, 2017
Chicago-based Argo Tea announced that is partnering with Whole Foods Market, a wholly owned division of Seattle-based Amazon, to launch a line of ready-to-drink (RTD) cold-brew, single-estate bottled teas into the retailer’s stores nationally. The release of the RTD line follows a successful test of the handcrafted single-estate, cold-brew teas in the company’s Argo Tea cafés last year, the company says.