In celebration of National Green Juice Day (Jan. 26), cold-pressed, high-pressure processed juice brand Evolution Fresh, a product of Seattle-based Starbucks Coffee Co., is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year.

French Champagne Piper-Heidsieck, which is imported to the United States by Lake Bluff, Ill.-based Terlato Wines, announced its return as the sole Champagne to be served during the 90th Oscars awards season. To mark this milestone year, Piper-Heidsieck created a limited-edition magnum bottle commemorating the Golden Age of Hollywood.

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

Atlanta-based The Coca-Cola Co. announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100 percent of its packaging by 2030.

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 

Broadway Video Enterprises and IFC's Emmy Award-winning original sketch comedy series “Portlandia” have teamed up with New York-based winemaker Lot18 to produce a collection of wines based on some of the show's most memorable sketches. Just in time for the debut of its farewell season, each bottle is accompanied by a specially designed label, the company says.

New York-based Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión, New York. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth, the company says.

Minneapolis-based Founding Fathers Products' mission is to create superior quality American-made products that support American military families with 50 percent of its profits. Founding Fathers introduced its line of domestic premium lager beers in 2011 and recently introduced a full line of 100 percent Arabica gourmet coffee.

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine.