Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.
When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.
Beverages hold strong in Top 10 for convenience stores
April 17, 2018
Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success.
Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018
Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.
As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.
This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says