Sparkling water brand launches campaign to create groundswell for lime emoji
February 19, 2019
Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.
Los Angeles-based Califia Farms announced the launch of Übermilk, a line of oat milk beverages. Available this spring in three varieties — Unsweetened, Unsweetened Vanilla and Chocolate — Übermilks have 8 grams of plant-based protein in each serving including all eight essential amino acids and fatty acids from plant oils for omega-3, -6 and -9, as well as calcium, iron, vitamin D, potassium, and vitamin E, the company says.
Specialty drinks, Italian wines gain menu placements
February 11, 2019
Technomic's “On-Premise Intelligence Report,” developed with New York-based Beverage Marketing Corporation, examines trends in the on-premise market as consumers' demands for quality, variety and authenticity increase and their flavor preferences shift.
As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.
Company plans to release additional functional coffee blends throughout the year
February 11, 2019
San Diego-based VitaCup, the coffee company that introduced vitamin-infused coffee pods, announced the introduction of its Genius Blend in ground coffee bags.
Heineken USA, White Plains, N.Y., announced the March relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Co. The new brew celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops, the company says.
Although 2018 has come to a close, the readers of Beverage Industry had one more celebration for the calendar year. In Beverage Industry’s annual Readers’ Choice: New Product of the Year poll for 2018, readers selected Stillhouse Black Bourbon as their favorite new product release of the year.
Caribou Coffee, Minneapolis, announced the launch of a new coffee blend — Amy’s Blend 2019 — that pays tribute to the company’s first roastmaster, Amy Erickson, celebrating the way she lived and her enduring legacy of leadership, the company says.
Sufferfest Beer Co., San Francisco, will join Sierra Nevada Brewing Co., Chico, Calif., and Mills River, N.C., the breweries announced. Sierra Nevada will acquire 100 percent of Sufferfest, which is the company’s first-ever acquisition. The breweries stated shared values, commitment to innovation, and common goals as the root of the partnership, they add.