Campaigns centers on Yuengling Golden Pilsner beer
March 18, 2019
D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.
Bottler expands territories to distribute energy drink brand
March 18, 2019
Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.
Essentia Water, Bothell, Wash., announced that it continued to generate accelerated growth at retail during the final quarter of 2018, marking a strong conclusion to the brand’s most successful year-to-date, it says.
The Boston Beer Co. Inc., Boston, reported fourth quarter 2018 net revenue of $225.2 million, an increase of $18.9 million or 9.2 percent from the fourth quarter of 2017, mainly due to an increase in shipments of 6.3 percent.
Clients will be able to better react to market needs through expansion
March 12, 2019
Wellness-focused data technology company SPINS, Chicago, and The Data Council, a provider of verified and standardized product data and images, announced their expanded partnership, which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution, the companies say.
Kinky, a brand of Mendota, Minn.-based Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha. Aloha is infused with the tropical flavors of pineapple, coconut and lime, the company says.
Beverage brand switches to PlantCarton from Evergreen Packaging
March 11, 2019
Evergreen Packaging, Memphis, Tenn., and New Barn Organics, Healdsburg, Calif., announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen's PlantCarton paper packaging.
Elizabeth Lee, two partners founded company in 1930
March 8, 2019
Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.
Grab Cinco by the Cervezas promotion features on- and off-premise elements
March 7, 2019
Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.
Company launches RETHINK Juice Splash in Watermelon and Fruit Punch
March 5, 2019
RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.