WTRMLN WTR, a brand of Denver-based World Waters LLC, announced the global launch of WTRMLN SportWTR, an electrolyte-filled, healthy-hydrating and performance-enhancing beverage, the company says.

Less than a year since its merger, Burlington, Mass. and Plano, Texas-based Keurig Dr Pepper (KDP) announced a unified corporate responsibility (CR) program designed to deliver positive impacts, the company says. The new program – Drink Well. Do Good. –  was developed following extensive analysis across the company’s expansive hot and cold beverage operations and is focused on four areas: environment, supply chain, health and wellbeing, and communities, according to the company.

Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign. 

Ménage à Trois, a wine brand that is wholly owned and operated by Napa Valley, Calif.-based Trinchero Family Estates, announced the limited release of Bourbon Barrel Cabernet Sauvignon.

Pep Talk, a brand of Minneapolis-based Make it Simple, continues to expand its retail footprint throughout the United States.

Chicago-based Information Resources Inc. (IRI) and Label Insight announced that they are joining forces to provide consumer packaged goods (CPG) manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data. 

This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

GT's Living Foods, Los Angeles, launched ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine. An infusion of three adaptogenic mushrooms, reishi, chaga and Turkey tail, is combined with select varieties of teas and a touch of raw apple cider vinegar. The result is a light, refreshing beverage that helps support the body's ability to fight stress and balance natural energy, the company says.