Carton designed to mirror Brockmans’ tactile bottle
August 30, 2019
Brockmans Gin, New York, is bringing back its gift carton in time for the 2019 holiday gift-giving season, providing shoppers with a convenient gifting option and retailers with a gift package to drive incremental sales during the busy holiday season, the company says.
Brand commissions mural in Miami's Wynwood art district
August 27, 2019
Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.
Caribou Bou-sted Caffeinated Beverages derives caffeine from coffee beans, ginseng and guarana extract
August 27, 2019
Caribou Coffee, Minneapolis, is unveiling its own twist on flavor-infused sparkling beverages with a line of ready-to-drink cans and in-store handcrafted beverages.
YOLO Shots surfaces as readers’ favorite new product
August 27, 2019
Similar to last month’s poll, readers continue to show interest in cannabis beverages. In the Readers’ Choice: New Product poll for July, Beverage Industry readers selected YOLO Shots: CBD-Infused Caffeine Shots as their favorite new product release.
Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019
Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
STōK Cold Brew Coffee, a brand of Broomfield, Colo.-based Danone North America, officially is calling for applications to take a STōK-bbatical and will pay you to pursue what you're truly passionate about.
Brand introduces two limited-edition Scotch whiskies
August 19, 2019
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.
Marketing campaign to run through college football season
August 19, 2019
Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.
Juice brand partners with America's Nutrition Expert Mitzi Dulan
August 16, 2019
Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is adding three new better-for-you options to its portfolio: Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.
Slocum and Sons, Savannah Distributing to represent brands in those markets
August 14, 2019
Puerto de Indias, New York, is expanding distribution of its flagship Strawberry Gin this summer to new U.S. markets including Connecticut and Georgia.