Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020
In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.
10 different cocktail kits offered from Kansas City distillery
March 20, 2020
J. Rieger & Co., Kansas City, Mo., has joined the coronavirus fight. The craft distiller is stepping up to help combat the hand sanitizer shortage by producing its own alcohol-based solution.
First batch donated to Indianapolis, Fort Wayne shelters
March 20, 2020
Hotel Tango Distillery, Indianapolis, is temporarily adding a new high-proof ethyl alcohol-based product to its line of craft spirits that can be used as hand cleaner, due to the worldwide shortage of sanitizers caused by the rapid spread of the coronavirus (COVID-19).
IRI collaborates with BCG to analyze consumer purchases during pandemic
March 20, 2020
Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”
Craft distiller plans to donate to local hospitals, medical communities and shelters in need
March 20, 2020
Fort Worth, Texas-based Blackland Distillery, a full-service cocktail lounge, tasting room and spirits distillery, announced that it is using its production facility to create hand sanitizer for the community in connection with the growing concerns about COVID-19 and limited health and safety products.
My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.
6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.
Beverage Industry and the BevOps Fleet Summit team has secured new dates for the conference. The event has been rescheduled for March 23-26, 2021, at the M Resort Spa & Casino in Las Vegas.
Spirits manufacturer partners with Olein Refinery to provide raw materials
March 19, 2020
Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.