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For consumers who are not as excited about football, January and February are all about awards show season.

The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.

Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote. 

January gives everyone a clean slate to start off the year on the right foot and become a better person in some way. The hard part for me has always been coming up with a resolution that I can actually keep past Jan. 31.

The start of a new year can be quite exhilarating. And for Beverage Industry and Beverage Marketing Corporation (BMC), 2015 looks to be a very exciting year.

I have to admit, I am an easy target for LISTS. I imagine that I am not the only one, though, given that these types of articles populate many publications, websites, blogs, etc., throughout the year.

U.S. consumers have shown how enthusiastic they are about Blue Chair Bay Coconut Spiced Rum Cream. The import brand of Rochester, N.Y.-based Fishbowl Spirits that was created and owned by country music star Kenny Chesney announced that the limited-edition variety sold out nationwide.

When you think of the top beer-consuming nations, countries renowned for their breweries and pubs — like Germany or Ireland — likely come to mind.

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.

In the world of Facebook, everybody is trying to earn “likes.” There’s something gratifying about having your consumers or customers like the content you’re sharing on the social media platform.