A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.
Although John’s column will no longer be part of Beverage Industry, he left a legacy with us and you the readers that was just as impressive as his time on earth.
As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.
Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.
Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.
Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.