As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top.
Black Restaurant Accelerator program powered by $10M grant from PepsiCo Foundation
October 21, 2020
The National Urban League and PepsiCo, Purchase, N.Y., joined forces to create the Black Restaurant Accelerator, which will boost approximately 500 Black-owned businesses over the next five years.
As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.
Sweepstakes will award 1 consumer a week-long trip in Dunkin’-branded RV
August 10, 2020
Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.
Portion of profits from beverages will support farmers
July 20, 2020
Chipotle Mexican Grill, Newport Beach, Calif., announced it will serve new non-GMO and certified organic lemonades, aguas frescas and tea from farmer-created Tractor Beverage Co. at participating locations.
No app, account needed to use mobile technology, company says
July 13, 2020
As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.
As businesses reopen, digital engagement with consumers will be more important than ever before for keeping restaurants top-of-mind and personalized, experts note.