Similar to how gamers try to navigate through the complex and intricate challenges of some of today’s latest video games, research and development (R&D) specialists for the beverage marketplace are navigating through their own sets of challenges as they develop more complex formulations.
As consumers’ taste preferences shift away from intensely sweet and toward tarter flavor profiles, cherries have an opportunity to fill the flavor gap, according to experts.
The American diet, which tends to be less rich in fish consumption compared with Japan, China and almost any other country where fish is the major source of dietary protein, also tends to be low in omega fatty acids, says Sam Wright IV, chief executive officer of Crowley, La.-based The Wright Group.
According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.
Long revered as a solution for topical burns and healthy skin, aloe has become valued in the beverage industry for more than just its external benefits.
Once considered a food of the gods by Aztec and Mayan cultures, chocolate today is an affordable indulgence with some health benefits that has retained its popularity even during rough economic times.