Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.
Doctors and nutritionists commonly stress the importance of a balanced diet and exercise for a healthy body, but more research is supporting the importance of a healthy brain. According to the Centers for Disease Control and Prevention (CDC), Atlanta, as many as 5 million Americans suffer from Alzheimer’s disease, a form of dementia that involves parts of the brain that control thought, memory and language and affect a person’s ability to carry out daily activities.
Healthy and natural attributes top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.
On a typical episode of culinary TV show “Masterchef,” home chefs work hard to create something delicious for renowned chefs Gordon Ramsay, Joe Bastianich and Graham Elliot.
Health and wellness properties continue to drive flavor choices for many beverage formulators as health-conscious consumers are realizing that in addition to various health benefits, beverages also can be refreshing and flavorful.
Heart disease continues to be a major health concern in the United States. According to the Center for Disease Control & Prevention (CDC), Atlanta, heart disease is the leading cause of death for both men and women.