For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.
Winery introducing new branding to reflect its fun personality
September 3, 2020
Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend are packaged in 1.5-liter boxes that also feature a new contemporary look for the brand.
Phusion Projects LLC launched Mamitas Tequila & Soda, a canned hard seltzer made with 100 percent real tequila available in four flavors: Lime, Paloma, Pineapple and Mango.
Destillaré Orange Curaçao is a collaborative bourbon with Bardstown Bourbon Co., Copper & Kings American Brandy Co.
August 24, 2020
The Bardstown Bourbon Co., Bardstown, Ky., is rolling out a new expression with Louisville-based distillery Copper & Kings American Brandy Co. The latest addition to Bardstown’s Collaborative Series, this product is a nine-year-old Tennessee bourbon finished for 18 months in Destillaré Orange Curaçao barrels. The new bourbon is available in limited quantities across all 13 markets.
41% of sales evaporated, valued at $700 million is lost revenue
August 21, 2020
A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.