Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
March 1, 2021
As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.
Absolut Vodka, Perrier-Jouët and Beefeater changes support Sustainability & Responsibility roadmap
February 25, 2021
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.
Non-alcohol Neon Zebra launches in March in 4 cocktail-inspired flavors
February 25, 2021
PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.
Tanqueray 0.0% uses same blend of botanicals as Tanqueray London Dry
February 22, 2021
Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.
Through his company Belfour Spirits, Ed Belfour has taken his love for whiskey to the next level while also honoring his collegiate tenure at the University of North Dakota.