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Redbreast Irish Whiskey, a brand of Pernod Ricard USA, unveiled its dedicated whiskey collection for the United States. The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey. 

New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.

Skrewball Whiskey introduced a 100-ml can to its product lineup. This convenient option offers two servings of the sweet and savory flavored whiskey with no mixers, the company says.

Nelson’s Green Brier Distillery announced the launch of Nelson Brothers, a new line of whiskeys debuting with two releases: Nelson Brothers Classic Bourbon and Nelson Brothers Reserve Bourbon. 

Cambridge, Mass.-based Ohza, a fast growing ready-to-drink (RTD) cocktail company, announced that musician and actor Joe Jonas has joined the brand as an investor, and partnered to launch his own product line: Fizzy Sangria. Available across the country in retail and online at drinkohza.com, Fizzy Sangria is the company's first product line extension, it says.

Roku Inc. announced that the Roku Brand Studio and Mast-Jägermeister US will create a new limited streaming series, “The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria.

Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.

Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.