Golden Rule Spirits announced the newest addition to its roster of bar-strength, ready-to-drink (RTD) cocktails in a can: the Tequila Paloma. The cocktail comes as the fourth variety released by the family-owned, San Francisco–based company.
For every collectible purchased, Crown Royal Purple Bag Project donates to military
November 30, 2022
Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.
Essentia Water and House Wine partnered to release the Essentia Water & Wine box, a side-by-side combo of Essentia Water and House Wine. Each limited-edition Water & Wine box includes both red and white wine, with the equivalent of four standard 750-ml bottles each of House Wine Sauvignon Blanc and Original Red Blend.
Giesen 0% of New Zealand, a global premium brand in alcohol-removed wines, announced the release of Giesen 0% New Zealand Riesling, the newest addition to its non-alcohol range.
Campaign encourages consumers to ‘be wildly responsible’ during the holiday season
November 21, 2022
London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world.
Whiskey brand invites fans to deck the halls with its table-top trees
November 18, 2022
Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.
When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?