Wine & Spirits

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Malibu, a brand of Pernod Ricard USA, introduced the latest addition to its ripe and juicy flavor cocktail range: Malibu Peach.

The distilled spirits sector remained resilient in 2022 despite a challenging external environment, achieving record market share and sales driven by continued consumer interest in premium spirits and the ongoing recovery of the hospitality industry, the Distilled Spirits Council of the United States (DISCUS) reported at its annual economic briefing for media and analysts.

Woodbridge Wines announced the launch of Sessions, a low calorie, low carb and low alcohol wine available in Sauvignon Blanc and Red Blend varieties.

Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.

Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.

Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.

Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins. 

SIMI Wines announced the launch of its first-ever low calorie and low alcohol wine: Brightful Chardonnay. 

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.

Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks.