Brand launches art exchange, nightlife experience to support new package
September 19, 2014
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
Crafted by Concha y Toro and imported into the United States by Excelsior Wines, the new Casillero del Diablo Devil’s Collection targets the younger generation, according to Concha y Toro.
Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014
Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.
Acquisition includes Drambuie whisky liqueur brand
September 8, 2014
Premium spirits business and independent Scottish family distillers William Grant & Sons Holdings Ltd., New York, acquired the Drambuie Liqueur Co. Ltd., the Glasgow, Scotland-based owner of the Drambuie whisky liqueur brand.
This upcoming holiday season, Heaven Hill Distilleries Inc. will introduce Hpnotiq Sparkle liqueur, which blends natural, exotic fruit juices with white wine, vodka and a touch of Cognac.