Wine & Spirits

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SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.

Sure Shot Spirits LLC launched Root Out, a root beer flavored whisky. 

Miss Mary’s Bloody Mary Mix launched its self-titled Bloody Mary mix.

Blake’s Hard Cider released its newest product and the second installment in their Kinder Cider Series: FIDO Hard Cider.

Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.

Surf City Still Works launched Pierside Bourbon, a bourbon whiskey that pays homage to the surfers and oilfield roughnecks of Huntington Beach, Calif., the company says. 

Vintage Wine Estates, Santa Rosa, Calif., has purchased wine brand Qupé. Founded in 1982 by Bob Lindquist, Qupé is internationally recognized for cool-climate, high-scoring Rhône varietals on California's Central Coast; notably Syrah, Grenache, Roussanne and Marsanne, the company says.

Miami-based Friends Fun Wine and FIFCO USA, Rochester, N.Y., announced their intent to enter into a strategic marketing and distribution agreement. The partnership allows the Friends Fun Wine brand to expand across the U.S. market. Friends Fun Wine features a collection of Fun Wine drinks with a 5.5 percent alcohol by volume (ABV) and 71-94 calories in each 4.2-ounce serving, and a slight effervesce. 

Café Agave launched its proprietary prepackaged spiked cold-brew coffee: Café Agave Spiked Cold Brew.