Anniversary release supported by integrated marketing campaign
May 14, 2019
JUSTIN Vineyards & Winery, Paso Robles, Calif., commemorates the 30th anniversary of JUSTIN Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The vintage wine showcases the distinct character of Paso Robles and is sealed with a "30th year" anniversary capsule in celebration of the release, the company says.
RTD cocktail a blend of grapefruit, other citrus flavors
May 7, 2019
Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.
Initiatives include portfolio redesign, fresh ideas
May 6, 2019
The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.