Limited-edition bottle commemorates service members for military appreciation month
May 18, 2020
Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.
Martini & Rossi, a division of Bacardi Ltd., has announced the release of Frosé, a frozen Rosé wine cocktail, and Frosecco, a packaged, frozen prosecco.
Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.