Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, is collaborating with the online art community Threadless to host a challenge to create Chicago-themed artwork for the next limited-edition bottle in Absolut’s city-inspired series.
“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”
Limited-edition bottle features artwork of Eric Bowman
March 1, 2013
Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.
As part of the year-long celebration of its 150th anniversary, Bacardi created a commemorative time capsule at its Bermuda headquarters to symbolize the unity, passion and pioneering spirit of the brand.
Constellation Brands Inc. launched a new mobile marketing program in the northeastern United States featuring new products and popular wine brands within the Hello Vino mobile app for Android and iPhone devices.
In time for Valentine’s Day, Alacran Tequila released a limited-edition pink bottle. Featuring a soft-touch matte material, the pink bottle is available in New York, Texas, Mexico, Colombia and Hong Kong.
When consumers are enjoying a glass of cucumber water after a massage, purchasing a pint of their favorite Ben & Jerry’s ice cream, or ordering a cocktail at the bar, they’re typically not thinking about how these everyday decisions could be affecting the spirits they find at retail.
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