It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.
Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.
Sidney Frank Importing Co.’s Jägermeister brand partnered with boxing trainer and Hall of Famer Freddie Roach to launch the “A Brother In Your Corner” social responsibility campaign.
They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand.
Social media campaign follows fans on missions in New York City
April 15, 2013
New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.
Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.