Skinnygirl Cocktails, a brand of Beam Suntory Inc., announced the addition of Skinnygirl Watermelon Lime Margarita, a flavored ready-to-drink (RTD) cocktail.
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
Prestige Imports LLC introduced Rod & Rifle wines, which are crafted to be paired with wild game and benefit local, state and national hunting and fishing conservation groups, the company says.
Company names Beatz global chief creative for culture
July 11, 2016
Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released its latest variety to its Scotch whisky portfolio: Johnnie Walker Island Green.
Company partners with Saxco International for innovative packaging
July 5, 2016
Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.