Wine & Spirits

RSS

Stoli Vodka, a brand of Stoli Group USA LLC, New York, is returning to TV with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled "THE Vodka," uses a montage to celebrate the pioneering heritage of Stoli through the lens of those who drink it, the company says. The 30-second spot will run on TV during live sports and late night in target markets beginning March 13 with national digital distribution to include sports and lifestyle properties and premium full-episode players, it adds.

As part of its debut, Mulholland Distilling launched Mulholland Vodka. 

Sugarlands Distilling Co. announced Mark and Digger’s Hazelnut Rum as the newest addition to its portfolio of spirits. 

Delicato Family Vineyards, Napa, Calif., announced the addition of a Rosé to its Noble Vines Collection. The 2016 Noble Vines Vine Select 515 Rosé releases nationally this month, the company says.

Miami-based Southern Glazer’s Wine and Spirits LLC announced the launch of its new Travel Sales and Export division, becoming the first major U.S. wholesale distributor to offer brokerage services to travel and export market channels, the company says. The new division will serve supplier partners as a broker across the Caribbean and Latin American regions, the cruise line industry, and duty-free operators in the Americas. As a broker, Southern Glazer’s will act as an agent of record and provide sales, marketing and logistical support to these markets, it says.

Southwest Spirits & Wine, a joint venture between Southwest Distillery and Prairie Creek Beverages, announced the release of Calamity Gin. 

Craft winery Decadent Saint recently launched its first Red Wine Sangria Concentrate made with real berry fruits and red wine. 

Guarachi Wine Partners announced the launch of a new domestic product: Black Ink Rose. 

Source Code Beverage announced the national rollout of Backpack Wine.

Effective March 1, Brown-Forman, Louisville, Ky., announced that Rachel Barrie assume the role of whisky maker for its Scotch whisky portfolio, which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries.