Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.
As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release.
Cascade Blonde American Whiskey, a brand of Diageo North America, Norwalk, Conn., announced its commitment to cleaning American waterways throughout the entire year.
Vodka brand launches marketing activations in connection with Earth Day
April 22, 2019
On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.
The product’s capsule design, which debuted at the Unified Wine & Grape Symposium, not only makes wine easier to open but preserves the time-honored traditions that are important to discriminating aficionados, it adds.
Total beverage alcohol company takes minority stake in Mezcal El Silencio parent company
April 16, 2019
Constellation Brands Inc., Victor, N.Y., acquired a minority stake in the parent company of Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label and leader in the category.