903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020
New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.
Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.
Grocery channel outpaces MULO since peak stockpiling
April 27, 2020
IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.
Loverboy Spritz available direct-to-consumers in most states
April 21, 2020
New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.