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reft

Dual-compartment supplement

September 17, 2012

 Rebootizer introduced its all-natural Swiss-formulated wellness booster in the United States in a patented Mix System technology packet.  


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mixes

Drink mixes capitalize on trends

Manufacturers explore energy varieties, flavors
Jessica Jacobsen
Jessica Jacobsen
July 16, 2012

Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace. 


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Coco Cafe

New categories on the horizon

Analysts identify emerging beverage trends
Stephanie Cernivec
Stephanie Cernivec
March 12, 2012
In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.
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Children's beverages

Children's drinks address growing concerns

Children’s drinks leverage natural, reduced sugar claims
Jessica Jacobsen
Jessica Jacobsen
February 13, 2012
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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Slim Fast

On-the-go bottles

January 16, 2012
Slim-Fast, a business unit of Unilever, introduced on-the-go bottles for its shakes.
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Code blue

From cans to bottles

December 13, 2011
Code Blue, a zero-calorie, all-natural functional beverage, was originally introduced in cans. After discovering that consumers were mistaking the product for an energy drink, the company moved the product from cans to 12-ounce PET bottles.
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Cover story feature

Zico is hydrating a growing culture

Zico Beverages targets niche in the sports drink market
Jessica Jacobsen
Jessica Jacobsen
December 12, 2011
Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
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