Kombucha Heal-In helps deliver kombucha to frontline workers
May 5, 2020
Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020
Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.
The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.