Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
Brooklyn Brewery expanded its non-alcohol line with the introduction of Special Effects IPA, which it says has a full, hoppy flavor and tastes like a regular beer.
No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.
PowerPlant Ventures adds new ZICO Rising platform to portfolio
January 15, 2021
PowerPlant Ventures announced that the fund has acquired ZICO coconut water from The Coca-Cola Co., Atlanta. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Co. in 2013.
Free Rain has released several flavors of its naturally enhanced sparkling water, which is infused with adaptogens to help enhance mental and physical function, it says.