Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.
Nine new partners form network in brand’s 35th state
October 14, 2013
Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.
Victor, N.Y.-based Constellation Brands Inc. reported a successful second quarter of its 2014 fiscal year following the integration of its newly acquired brewery operations. As a result of the Mexico City-based Grupo Modelo U.S. beer business acquisition, the company recorded a $1.6 billion non-cash gain on the re-measurement to fair value of the company’s original 50 percent interest in Crown Imports LLC, Chicago. In addition, the consolidation garnered $763 million of incremental net sales, boosting overall consolidated net sales for the quarter.
Data reflects on 2012 sales, projects successful 2013
October 2, 2013
According to New York-based Nielsen, pumpkin-flavored seasonal foods and beverages are appearing on store shelves and menus earlier this fall than in previous years. This early arrival might set the seasonal flavor up for another successful season, it suggests.