St. Louis-based Anheuser-Busch announced that its Bud Light Lime Ritas portfolio will add a summer seasonal to its lineup: Lemon-Ade-Rita.

Looking to expand its reach and bring its beers to even more customers, Minneapolis-based 612Brew launched three of its distinctive craft brews — Six, Unrated Rye IPA and Gateway Park Lager — in 12-ounce cans from Rexam Beverage Can North America, Chicago.

Tecate introduced a spicy traditional Michelada Mexican brew.

To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.

Thump Keg Brewing Co. brings two new inspired ale flavors to the market

Paulaner USA introduces German inspired alcohol-free beer to market

Samuel Adams introduced two new craft beers to its Rebel IPA family: Rebel Rouser Double IPA and Rebel Rider Session IPA

Manufacturers and suppliers to the craft brewing industry are heading to Portland, Ore., for the 32^nd Craft Brewers Conference & BrewExpo America (CBC). Taking place April 14-17 at the Oregon Convention Center, the annual event is hosted by the Brewers Association, Boulder, Colo., and will welcome an estimated 11,000 attendees.

Stone Brewing Co. collaborated with Guam’s Ishii Brewing Co. and Japan-based Baird Brewing Co. to create Baird / Ishii / Stone Japanese Green Tea IPA. 

In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.