Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.

Angry Orchard, a brand of The Boston Beer Co., announced the addition of a new year-round specialty hard cider: Walden Hollow. 

The Portland, Ore.-based Craft Brew Alliance Inc. (CBA) and Anheuser-Busch (AB), St. Louis, announced a series of new commercial agreements that expand and strengthen the companies’ long-term relationship and create new growth opportunities for both companies, they say. The agreements include an amended and extended master distribution agreement, a new contract brewing arrangement, and a new international distribution agreement.

MillerCoors added a new flavor to its lineup of Henry’s Hard Sodas: Henry’s Hard Cherry Cola. 

St. Louis-based Anheuser Busch’s Lime-A-Rita brand launched Cherry-Ahh-Rita, a limited-edition fall/winter seasonal flavor.

Beginning this fall, Los Angeles-based Pabst Brewing Co. will distribute nationwide Bozeman, Mont.-based Dog Tag Brewing Foundation’s Legacy Lager. Sales of Legacy Lager benefits charities created or selected by Gold Star Families, it says. 

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, including Washington State, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.

White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.