Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.
New packaging features company’s eagle-and-barrel icon
May 15, 2017
Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.
Launch builds on introduction of 24-ounce, single-serve cans
May 15, 2017
Constellation Brands Inc. launched Pacficio in 12-ounce aluminum cans for the first time in the United States. Available in 12-packs, the new cans will be available in California, Nevada, Oregon, Washington, Montana, Hawaii, Texas, Arizona and Colorado.
Limited-edition cans feature designs by local artists
May 15, 2017
With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.